Profile
Profile
Profile
I specialize in simplifying complex problems and aligning design with business objectives.
Beyond design, I’m all about finding art that moves me, traveling to understand new ways of living, and binging as much TV as possible with my cats.
Process
Process
Process
01
Discover
We always start with aligning on the target audience, business objectives, and timeline/scope. From there, I research competitors and inspiration to find the right direction while working closely with dev to keep it feasible.
01
Discover
We always start with aligning on the target audience, business objectives, and timeline/scope. From there, I research competitors and inspiration to find the right direction while working closely with dev to keep it feasible.
01
Discover
We always start with aligning on the target audience, business objectives, and timeline/scope. From there, I research competitors and inspiration to find the right direction while working closely with dev to keep it feasible.
02
Build
I turn those insights into concrete design deliverables – userflows, wireframes, visual application, and more. I work completely transparently, so nobody's out of the loop. I often create phased designs to see the full vision while keeping it agile.
02
Build
I turn those insights into concrete design deliverables – userflows, wireframes, visual application, and more. I work completely transparently, so nobody's out of the loop. I often create phased designs to see the full vision while keeping it agile.
02
Build
I turn those insights into concrete design deliverables – userflows, wireframes, visual application, and more. I work completely transparently, so nobody's out of the loop. I often create phased designs to see the full vision while keeping it agile.
03
Iterate
I work closely with developers while designing and also during implementation. Together, with product, we define what needs to be measured based on business goals, and refine from that data. When possible, we always test before building.
03
Iterate
I work closely with developers while designing and also during implementation. Together, with product, we define what needs to be measured based on business goals, and refine from that data. When possible, we always test before building.
03
Iterate
I work closely with developers while designing and also during implementation. Together, with product, we define what needs to be measured based on business goals, and refine from that data. When possible, we always test before building.
Milestones
Milestones
Milestones
Years of experience designing through the entire product lifecycle from ideation to implementation.
Years of experience designing through the entire product lifecycle from ideation to implementation.
Years of experience designing through the entire product lifecycle from ideation to implementation.
Products I lead design on across sectors including research, games, blockchain, and AI - not including the many one-off websites and decks!
Products I lead design on across sectors including research, games, blockchain, and AI - not including the many one-off websites and decks!
Products I lead design on across sectors including research, games, blockchain, and AI - not including the many one-off websites and decks!
Resume
Resume
Resume
Moon Kid Studio
2023-2025
Moon Kid Studio
2023-2025
Moon Kid Studio
2023-2025
Doodles
2023
Doodles
2023
Doodles
2023
Big Head Club
2022-2023
Big Head Club
2022-2023
Big Head Club
2022-2023
Dapper Labs
2018-2022
Dapper Labs
2018-2022
Dapper Labs
2018-2022
Thicket Labs
2014-2017
Thicket Labs
2014-2017
Thicket Labs
2014-2017
Boxee
2012
Boxee
2012
Boxee
2012
Flightpath
2011
Flightpath
2011
Flightpath
2011
Testimonial
Testimonial
Testimonial
"Thoughtful designer who always approaches projects with passion and energy. I recommend Sam for anyone who wants a true design partner."
Amy Ngai, Design Manager
"Thoughtful designer who always approaches projects with passion and energy. I recommend Sam for anyone who wants a true design partner."
Amy Ngai, Design Manager
"Thoughtful designer who always approaches projects with passion and energy. I recommend Sam for anyone who wants a true design partner."
Amy Ngai, Design Manager